Kumho Tire has signed a sponsorship agreement with Stade Toulousain, a renowned rugby club in France.
This partnership allows the South Korean tire-maker to serve as a premium sponsor for three and a half years, from the 2024-2025 to the 2027-2028 seasons. Stade Toulousain is one of Europe’s most prestigious rugby teams, having won the TOP 14, France’s premier rugby union club competition, 23 times, including in the 2023-2024 season. The team also holds a record six titles in the European Rugby Champions Cup - the most of any club.
A sport with global appeal, rugby has captured the hearts and minds of fans around the world with its raw physicality and tactical complexity. In particular, the TOP 14, enjoys broad popularity, with an average close to 15,000 spectators per match. Stade Toulousain is widely regarded as one of the top teams in Europe.
Under the sponsorship deal, Kumho’s logo will feature on the players’ kit, on LED screen boards during matches at Stade Ernest-Wallon, the team’s home stadium, and on the team’s website and social media channels. Kumho will work with Stade Toulousain to organize joint events and conduct promotional activities as part of its effort to engage directly with the team’s global fan base.
"We are excited to forge a premium partnership with Stade Toulousain, a renowned French club, in a sport that is hugely popular in Europe,” said Tony Gangseung Lee, Senior Executive Vice President of the European Sales Division at Kumho Tire. “We will leverage this partnership to enhance our brand recognition in global markets, including France, and work across multiple fronts to strengthen our position as a premium brand."
In addition to Stade Toulousain, Kumho also sponsors AC Milan in Italy, Tottenham Hotspur in the United Kingdom, Eintracht Frankfurt in Germany, and FK Mlada Boleslav in the Czech Republic. The company will strengthen its marketing efforts and investments to enhance communication with customers worldwide and further solidify its position as a premium tire manufacturer.
